The Project for Public Spaces has a great Marketing Tool! There is growing momentum to get “back to the basics” of what makes cities thrive. Many of the most effective and immediate solutions are lighter, quicker, and cheaper than traditional top-down approaches to improving cities.
The quality of a public space has always been best defined by the people who use it. The growing success of “Lighter, Quicker, Cheaper” (LQC) projects all over the world is proof that expensive and labor-intensive initiatives are not the only, or even the most effective, ways to bring energy and life into a community’s public space.
United under the core principles of community vision, cost-effectiveness, collaboration, and citizen-led change, this exciting movement goes by many names—action-planning, guerilla urbanism, pop-up projects, city repair, D.I.Y. Urbanism, and Tactical Urbanism. We see each of these efforts as important tools and catalysts for larger community-based Placemaking processes.
“Lighter, Quicker, Cheaper” is a phrase we borrowed from Eric Reynolds in 2010 to describe the simple, short-term, and low-cost solutions that are having remarkable impacts on the shaping of neighborhoods and cities. PPS began to chronicle many of these solutions in the 2007 book: The Great Neighborhood Book: A Do-It-Yourself Guide to Placemaking. Since we began our work in 1975, we have used Lighter, Quicker, Cheaper interventions to address all kinds of public space challenges, and the impacts of these projects have been lasting and profound.
The proliferation of LQC efforts all over the world signals the emergence of a powerful, networked, and creative movement, and it shows that more and more people are beginning to see how communities can be created and transformed by making a series of affordable, human-scale, and near-term changes. Although many of the challenges facing today’s cities go well beyond the scope of these individual interventions, taken together they demonstrate that incremental and place-led change is possible, even in the midst of ongoing social, economic, and political obstacles.
for more information go to: http://www.pps.org/reference/lighter-quicker-cheaper/.